Monthly Archives: January 2007

Wow its slick,,,you slide your finger to unlock it…everything zooms and slides around…

Scrolling is incredibly cool, just swoop your finger and it scrolls.

The landscape mode during itunes shows the album covers from your library…

Its a very big advancement in the ipod user experience vs the old scrollwheel and simple menus…

The videos have on-screen controls-just touch and they appear as a transparent overlay…

Posted 11 years ago by John Piscitello

Wow that’s a surprise. So its like windows ce/mobile, right? Well according to apple this is not “the crippled stuff” you get on other phones.
Their big tagline: “5 years ahead of any other phone”. And will build on top of ipod syncing to get your data on the iphone…

So contacts, bookmarks, calendar will sync over too. I wish the network would do that, but oh well, another wire on the desk…

The screen will have 160 pixels per inch, 11.6 inches thick, a 2 megapixel camera, headset jack, sim card tray, a speaker, microphone, and ipod connector.

Sensors…it knows when you are holding it to your ear to turn off the touchscreen. It knows when you switch from portrait to landscape (old mac monitors knew that trick), and a light sensitive screen…

Posted 11 years ago by John Piscitello

“A revolutionary ui, the result of years of r&d…he says the keyboards are a problem with existing smartphones..that controls need to change for each application.
So to solve it, use a pointing device…so the device is just one giant screen…with NO stylus. Guess they learned from the newton…there will be a touchscreen that is more accurate than existing ones and can handle multi-fingered gestures.
They are touting this on par with the mouse. Oh, and fire and the wheel…

Posted 11 years ago by John Piscitello

Now Jobs is turning on the hype…he is looking back at the big products…the mac, the ipod, and promises 3 revolutionary products.

First..a widescreen ipod, second, a phone (crowd likes that) and the 3rd is…um…a communications device.

Ah..the joke is that it’s all in one – a single device. The crowd loves this…like a revival meeting…

Now there is a visual joke…a mockup of an ipod with an old fashioned rotary dial glued onto it..

Posted 11 years ago by John Piscitello

So the apple tv ships next month and its cheap…the crowd liked the demos but the energy is low…we are waiting for the big news…

Posted 11 years ago by John Piscitello

Ok the itv will be called apple tv…it will hold 50 hours of hi def, use all the common wifi standards, and will autosync with the itunes from one computer. So if you buy it, it will end up on the apple tv automatically.

You can also stream from a laptop, up to 5 of them. You can stream live from apple.com as well…so now we’re wacthing a trailer for “the good shepherd”…

And yes the iphoto stuff can stream there too.

Posted 11 years ago by John Piscitello

9:36 Ok so they play itunes on the tv…the album cover art on the screen thankfully moves to avoid burn in…they also do the corny slideshows from iphoto…

Posted 11 years ago by John Piscitello

9:25 now showing new ipod ads, nothing exciting
9:20 announced paramount will sell movies on itunes…goofed a bit on the press coverage of slowing itunes sales, showed a graph which said it is exploding…they are now selling more music than amazon..
9:18 ok there is a new mac ad making fun of vista…the pc guy is in a hospital gown about to go into major surgery…crowd loves….

Posted 11 years ago by John Piscitello

I notice jobs repeats his key themes over and over throughout the keynote…”We are reinventing the phone.”

We are now seeing the Bluetooth headset…

Now he is repeating the features he showed during the talk…

People are applauding the 200 patents apple has filed…

“Its like having you life in your pocket.”

And the price? My guess is $249…nope! $499 for a 4gig, the cost of a nano and a smartphone today…and its $599 for an 8gig version…and it won’t ship until June.
They will be exclusive with Cingular in the US…jobs says close collaboration with the network is needed for features like the visual voicemail.
Here comes the CEO of Cingular…Stan Sigman…who by the way has a real midwest accent. Oh yuck..Cingular is part of at&t…I forgot about that. And he’s using notecards for this talk – not extemporaneous like schmidt and yang…the crowd is deflating here a bit, waiting to get through it.

Really this is a missed opportunity for Cingular – shorter, more informal comments would work better here. People are cracking up here and there – they started trying to applaud early to end the talk…

But Steve Jobs is smooth as silk as he retakes the podium and compliments Cingular…

One interesting point: “this is not an mvno”. It’s a partnership…

Posted 11 years ago by John Piscitello

….It’s past 9am and this enormous crowd is still lined up waiting to be led in…rehearsals must be taking too long, someone here is saying…demo problems? We’ll have to see…

Posted 11 years ago by John Piscitello