The National Association of Recording Merchandisers (NARM) had its annual convention a couple of weeks ago, and Chris Muratone and Rob Sisco of SoundScan gave an overview presentation of Soundscan data from 2006.
The data is fascinating. Think music is heading to the long tail? Well 89% of all albums released in 2006 (by indies and majors) sold fewer than 1000 units. 74% sold fewer than 100 units.
So if you crack the top 11% of all artists, keep your album production expenses under $5000, and earn $5 an album, you can break even. Earn $10 an album and you’re making $5000.
There are many more fun facts in the deck (just don’t read it in slide show mode – too many animation effects in it…)