Yearly Archives: 2007

See below for the liveblogging. This was all done on a Blackberry, the Blackberry which will go on eBay as soon as I get my hands on a Smartphone…

  • Best line of the day: John Mayer saying “Apple makes your life better….it’s like the complete opposite of terrorism…”
  • Best guest star: Al Gore, for his voicemail message on Steve Jobs’ iPhone which slyly mentioned his global warming presentation.
  • Worst guest star: Stan Sigman, CEO of Cingular, for dryly reading a prepared speech from notecards, and totally losing the interest of the audience. Better to speak off the top of your head and keep it short.
  • Smartest guy in the room: The guy next to me, who bought 5000 shares of Apple stock when he saw the iPhone. The stock promptly went up 6 points, earning him $30,000.
  • Least smart guy in the room: That would have to be me, who spent time liveblogging on a Blackberry instead of buying and selling Apple shares on Etrade, which would have been far more profitable.
  • Best new feature: A real Safari web browser, so you don’t have to look at crippled web pages on your portable device anymore.
  • Worst new feature: The $499 price tag for the 4GB iPhone. Somehow I bet those phone and data plans that come with it from Cingular aren’t going to be the best deal going.
  • Verdict: I want the iPhone, but getting up early and killing the whole morning at the keynote isn’t the best use of time! 😉
Posted 11 years ago by John Piscitello

One last bit of news…with the iphone launch, apple is dropping “computer” from its corporate name.

Jobs is thanking his employees and their families, because everyone has been pulling late nights on this, apparently…that’s a nice note.

Ok one more bit – john mayer (one of my favorites) is going to play a song…he’s singing “gravity”, happens to be my favorite from “Continuum”…people loved the guitar solo…its a minimalist performance, quiet, as opposed to noisy..

Mayer says “apple inc makes life more fun…its kind of like the exact opposite of terrorism”.

Now he’s playing “waiting on the world to change”.

Steve is saying thanks…and that’s it…we’re done!

Posted 11 years ago by John Piscitello

My old boss Eric S is speaking…his style is a little different – he is talking about “cloud computers” providing “html, xml, data services” – most notably says “this product is going to be hot” – really just a short little set of comments to show support.

And who comes next? Jerry Yang from Yahoo. His comments are more promoting of yahoo (as opposed to eric schmidt’s more techy comments). But they are just as light, and also simply a show of support.

Having both execs on stage shows apple’s increasing muscle…and that there is still consumer power in the yahoo brand (as much as they’ve been maligned in the past year…).

Posted 11 years ago by John Piscitello

The guy next to me just bought 5000 AAPL shares the second he saw the iphone…

You can load google maps, search for Starbucks, tap the number in the search result, and call.

Jobs just crank-called a Starbucks and ordered 4000 lattes…

Yes, the Google maps satellite images work….yes the crowd oohs ans aahs when they see this, still, even though this can be done on other phones…

It is nice how you can bookmark Google maps locations…also the google earth application appears to have some apple-like enhancements, the way the pushpins “fly in” to their location when you load a page. They say they have been working closely with Google on this..

Ok, here comes Eric Schmidt on stage…

“Its the internet in your pocket.”

Posted 11 years ago by John Piscitello

So the big news is free imap sync for yahoo mail..this appears to be only for iphone users.

When you see a phone number in a mail message, you can touch the number to dial…

The on screen keyboard shows up again in the mail interface…

There is autocomplete for email addresses…

The browser is safari, unfortunately not Firefox…and they make the correct choice to show you the original html version of the web sites, not these crippled mobile web sites you get on phones…

Plus there is a cool zoom-in feature for web pages, by double tapping the screen to zoom in and out of pages…you can do this even when the page is still loading…

Their take on tabs is cool, hard to explain, but basically having tabs is a big win, I hate not having them on the blackberry.

Posted 11 years ago by John Piscitello

The crowd loves the “pinch” gesture…when looking at a photo, just put 2 fingers on the screen, and squeeze them or pinch them to zoom the photo in and out…that got the oohs and aahs…

“We have reinvented the phone”.

Really its enough to make you want to work at apple, who else can do such elegant devices?

Posted 11 years ago by John Piscitello

At the top left, it says “Cingular” on all the menu screens.

So we are now switching to the phone features – the big thing is to use your contacts to dial, so you don’t have to reenter them.

The voicemail is random access, use the screen ui to skip to the call you want to hear…
Its quad band and has wifi built in.

The ringtones sound like the music from the mac vs pc commercials.

Al gore is in Steve Jobs’ contacts, by the way…

You can have your own picture show up on other peoples’ phones, apparently.

They are taking a big advantage of the touchscreen for the ui – you immediately wonder why all the other phones are so shabby in their ui’s today…very nice how the screen shows your call waiting choices, and a single button for conferencing….

Neat trick for long phone numbers – they don’t scroll, they just get smaller…

Now we are hearing al gore’s voice mail…

Sms let’s you have multiple conversations at once, just navigating between them. They keyboard shows up on the screen, and has error detection built in for your typing…once the message is sent, it is shown as a conversation a la I’m interfaces…

Posted 11 years ago by John Piscitello

Wow its slick,,,you slide your finger to unlock it…everything zooms and slides around…

Scrolling is incredibly cool, just swoop your finger and it scrolls.

The landscape mode during itunes shows the album covers from your library…

Its a very big advancement in the ipod user experience vs the old scrollwheel and simple menus…

The videos have on-screen controls-just touch and they appear as a transparent overlay…

Posted 11 years ago by John Piscitello

Wow that’s a surprise. So its like windows ce/mobile, right? Well according to apple this is not “the crippled stuff” you get on other phones.
Their big tagline: “5 years ahead of any other phone”. And will build on top of ipod syncing to get your data on the iphone…

So contacts, bookmarks, calendar will sync over too. I wish the network would do that, but oh well, another wire on the desk…

The screen will have 160 pixels per inch, 11.6 inches thick, a 2 megapixel camera, headset jack, sim card tray, a speaker, microphone, and ipod connector.

Sensors…it knows when you are holding it to your ear to turn off the touchscreen. It knows when you switch from portrait to landscape (old mac monitors knew that trick), and a light sensitive screen…

Posted 11 years ago by John Piscitello

“A revolutionary ui, the result of years of r&d…he says the keyboards are a problem with existing smartphones..that controls need to change for each application.
So to solve it, use a pointing device…so the device is just one giant screen…with NO stylus. Guess they learned from the newton…there will be a touchscreen that is more accurate than existing ones and can handle multi-fingered gestures.
They are touting this on par with the mouse. Oh, and fire and the wheel…

Posted 11 years ago by John Piscitello