Anita Elberse describes the importance of a strategy for presenting your work:
Bell’s performance at the metro station was purposefully devoid of any indication that suggested he is, in fact, a superstar worthy of people’s attention. It was the worst marketing strategy imaginable: the wrong location, the wrong time, and (with his street clothes) the wrong image. If the goal had been to attract attention, even a few little adjustments would have gone a long way: picking a place in the station where commuters naturally stand still, placing a banner displaying his name, or hiring a few fans to serve as his cheering section, to name just a few examples. In many ways, everyone who is competing for attention in the workplace needs a strategy, too — even paying attention to seemingly minor details can go a long way.
Here is more Joshua Bell, this time with proper lighting and microphones, playing Shubert’s Ave Maria:
(The funny thing is – the Metro station video is where he’s been seen the most on YouTube, that has about 3 times the views of his next-biggest video.)