It’s blockbusters all the way down:

Of the more than 1 million acts the company tracks, about 80% accumulated less than 1 “like” on Facebook per day. By comparison, Shakira racked up an average 50,000 likes on Facebook each day last year.

Still, the dominance of a relative handful of acts doesn’t diminish the fact that the web has given musicians infinite shelf space and carte blanche to market themselves in creative ways. “That’s the silver lining in the very dismal cloud that often hangs over the music industry.”

The web has opened up opportunities for acts to break in. But break in, they must. Read more at WSJ.

Posted 4 years ago by John Piscitello

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