During my first visit to Comic-Con in San Diego I saw a Video Games Live concert at the outdoor amphitheatre out behind the convention center. It was packed and festive. There was a Guitar Hero contest midway through, and people went nuts when the orchestra performed a suite from Castlevania.
“A classical music concert can be quite scary where you can’t make much noise, you can’t go to the loo, you can’t have a drink or a laugh,” said Louise Mortimer, a South African-born Londoner who has attended a number of Night Shift concerts over the years. “This, however, is a fun environment.”
It can be better for the musicians, too:
Research showed that, apart from concerns about price and length, audiences were put off by the concerts because of “that feeling that you had to know something in order to be there,” said John Holmes, the director for marketing and development for the orchestra.
“And that lack of interaction between the artists and the audience, like that fourth wall you have in theater: Rarely do you have a conductor or musician address the audience.”
And by the way, the Castlevania suite for orchestra gets real fun when the choir kicks in: