Monthly Archives: November 2014

Google wrote about what they consider to be “The Eight Pillars of Innovation”. They reflect my experience when I worked there. I’ll leave it to you to deep-dive into the article, but The Eight Pillars are (with comments in parentheses):

    1. Have a Mission That Matters  – (great startup advice, but for filmmaking, ambition can work against creating an emotional experience for the audience.)
    2. Think Big But Start Small – (big-companies especially need to hear this. Artists are of course by necessity used to starting small.)
    3. Strict for Continual Innovation, Not Instant Perfection – (on the other hand, Apple prefers to hold products back until they are perfect at launch.)
    4. Look for Ideas Everywhere – (yes, however films can benefit from a singular guru who sift through innumerable production ideas in pursuit of a clear vision.)
    5. Share Everything – (I’ve often heard comedy writers talk about how they learned this on the improv stage.)
    6. Spark with Imagination, Fuel with Data – (another way of saying is be prepared for many creative ideas to be rejected by reality.)
    7. Be a Platform – (creativity doesn’t mean you have to reinvent everything. Superhero and zombie concepts are simply platforms. What you create upon them can be wonderful.)
    8. Never Fail to Fail – (yes, but in order to fail frequently, you need to be capable of a high volume of output. You don’t want to be creatively spent when an idea is rejected and you have to start over.)


I find Google’s Eight Pillars too complicated, so I invented JP’s 2 Pillars of Coming Up With Original Stuff:

  1. Time – The longer you work on the idea, the farther down the road you can go. Time lets you travel beyond the Trope and the Obvious and discover new creative lands.
  2. Concentration – If the phone buzzes,  the pressure of a deadline weighs upon your soul, or even if you’re just plain hungry, your mind is less free to explore.

I always saw Silicon Valley’s free food and wifi buses as schemes to free up employee time…so they have more Time to Concentrate!

Posted 4 years ago by John Piscitello